Monday, June 26, 2006

McDonald's Tests New McSkillet Burritos in Nebraska and Western Iowa

With the introduction of Premium Roast Coffee made with 100% Arabica coffee beans roasted to perfection, McDonald's continues to enhance consumer's breakfast experience with exciting new menu additions. Beginning April 17, Nebraska-area McDonalds' customers can enjoy the made-to-order McSkillet Burrito, the newest breakfast sensation being tested at McDonald's restaurants in Nebraska and Western Iowa. A satisfying meal for breakfast eaters on-the-go, the new McSkillet Burrito is made to order with a flavor-filled combination of scrambled eggs, sausage, melted cheddar jack and American cheeses, flame-roasted red and green bell peppers, onions and seasoned skillet potatoes wrapped in a warm flour tortilla - a complete hand-held, portable breakfast. "The McSkillet Burrito features everyone's favorite breakfast items rolled into one, easy-to-eat, hand-held breakfast selection and is the perfect solution for folks who love a satisfying breakfast, but are rushed for time." said Ben Blackman, McDonald's representative. "This product test is an extension of McDonald's ongoing commitment to provide addition choice and variety to customers, offering a variety of quality, wholesome food options to encourage balanced, active lifestyles." The new McSkillet Burritos will retail for a suggested $2.49, or $3.79 as part of an Extra Value MealĀ®. Prices and participation may vary.

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